Our Brand
Indian design runs in the family at Devasya. With 30 years of industry experience, Devasya was founded in 2014 with a vision to revive a family venture, a unit of Kacker Enterprises Pvt. Ltd. that produces Indian-made textiles and fine embroideries. With expertise in export to various countries, the design brand is working towards expansion of presence in other cities with headquarters based in New Delhi.
Devasya is a handmade label where craftsmanship and exquisite design come together in a range of semi-stitched and un-stitched pieces for occasion wear and evening ensembles. From authentic materials that are carefully chosen from weaving hubs across the country to the fine embellishment done by in-house artisans, every step in the making of a Devasya piece is a homegrown labour of love.
As a family-run brand, care and support is provided for every member of the Devasya organisation as well. Encouraging women employment, 50 percent of the production workforce is female, where handloom workers and female artisans from rural areas are given the opportunity to enhance their livelihoods. In our stores, you will find that women make up of 75 percent of the teams, and all our workforce are provided with other benefits.
Our Design Philosophy
From concept to fabrication, each collection at Devasya exemplifies the harmony between traditional design and intricate detailing that enhance the experience of Indian clothing. Every piece tells you a story and transports you to a bygone era of old-world charm and nostalgia, but still feels contemporary. The old and new come together in classic silhouettes, enhanced by traditional embroideries and embellishment techniques.
On a luxurious canvas of silks and soft cotton blends, ceremonial motifs come to life through the play of needle and thread. Presented on a soft colour palette of rose, mustard, teal, blush and navy, these come decorate with everlasting florals and ancient patterns. Inspired by heritage crafts, we honour the age-old process that have been brought to us over generations through hand-crafted labour of the skilled artisans of our country. While our indigenous silk and cotton fabrics come from expert weavers in Madhya Pradesh, Uttar Pradesh and Tamil Nadu, traditional work such as aari, kasab, knot, boring, dori kasab,Parsi, kantha and chikankari is done by hand.
From Kashmir-inspired soft resham embroidery to bright colours and gleaming adornments borrowed from Jaipur, Devasya carries tradition and culture in its soul, stitched together in contemporary forms.